As part of its 2026 awards programme, the Baby Products Industry Association (BPIA) is introducing the Outstanding Industry Contribution Award, sponsored by Nursery Today magazine.

This award celebrates individuals who have made an exceptional contribution to the UK nursery industry. Nominations may recognise a wide range of achievements, from a sales agent who consistently goes above and beyond, to a nursery retail assistant who has raised significant funds for charity, or an industry stalwart whose decades of dedication have helped shape the sector.

The BPIA presented the 2025 Award to Ouvrielle Lindfield Roberts, recognising her work in developing a Code of Practice for baby sleep bags alongside her husband, co-founder of The Gro Company. A passionate advocate for safer sleep, Roberts continues this mission through her new brand, Folk & Thread.

She has donated products to families living in temporary accommodation and co-founded the Better Sleep Project with partners Lisa Joyce and Maire Evans, helping ensure that families who may not otherwise have access to safer sleep products can sleep more safely.

You can submit a free nomination for the Outstanding Industry Contribution Award here. The deadline for nominations is Friday 6 April 2026.