Space within the Baby Products Industry Association’s (BPIA) UK Pavilion at Kind + Jugend, which takes place in Cologne, Germany from 9-11 September 2025, is now open for sale. Kind + Jugend is one of Europe’s leading trade shows for the baby products industry, with the 2024 event attracting over 900 exhibitors from 115 countries, as well as 15,000 trade visitors from around the world.

Participating in the BPIA UK Pavilion allows British companies to present their brands to the world under the umbrella of the UK’s industry trade association. Members will benefit from special packages, including the ability to secure smaller stands than if booked directly with the show organiser.

Other key benefits include a prominent location in Hall 11.1; a bespoke UK branded Pavilion design; a coffee and meeting area nearby and free networking events; the full support and assistance of the Baby Products Industry Association before and during the show; free marketing and publicity in the months up to the event; and stand sizes available from 4m² minimum size, both shell scheme and space only.

Commenting is Marc Hardenberg, BPIA chair, who is organising the UK Pavilion this year.

“This is a fantastic opportunity for BPIA members to return as a collective to Kind und Jugend, and in particular, first-time exhibitors at the show will benefit from the full support of the trade association.

“The packages we have put together will make exhibiting easier than ever. We are also working with a logistics company to ship products to the show as a group, which will further save on costs for all involved. We have already had a huge amount of interest in the UK Pavilion, so companies wishing to participate should get in touch as soon as possible to avoid disappointment.”

To download a UK Pavilion 2025 Information Pack, please click here.