Visitor registration is now open for Brand Licensing Europe 2024, as organisers ramp up celebrations for the show’s 25th anniversary. BLE is Europe’s leading event for licensing, brand extension and collaborations, and will take place slightly earlier this year from 24-26 September 2024 at ExCeL London.
176 exhibitors are now confirmed, including 14 first-timers. Returning exhibitors, meanwhile, include Paramount, The Smurfs, Natural History Museum, Pokémon, Paul Frank, Penguin Random House, Le Petit Prince, Hasbro, Mercis BV (with Miffy), RSPB and Acamar Films.
Commenting on the show is BLE event director, Ella Haynes.
“This is a huge year for BLE. We are celebrating our 25th birthday and have got lots of exciting plans in the pipeline to thank everyone who has supported the show over the last quarter century.
“It’s been an amazing journey, and we feel honoured to have spent 25 years as the biggest meeting date in the European brand licensing calendar, helping thousands upon thousands of European retailers and manufacturers to discover brands to partner with and create much-loved, best-selling consumer products.
“We’re also following in the footsteps of an amazing show last year, which attracted record retailer numbers and a 28% increase in both total visitors and attendees from France, Germany, Italy and Spain – numbers we’re hoping to grow for 2024 to further cement our position as the European brand licensing event.”
European brand licensing professionals, including retailers, manufacturers, brand owners, agents, service providers, marketers and designers, can secure their free pass for Brand Licensing Europe 2024 here.
