Retailers are being invited to apply for a delegate place on Brand Licensing Europe’s popular Retail Mentoring Programme (RMP). The free-to-attend, CPD-accredited course is delivered through a series of seminars, workshops and 1-2-1 consultancy sessions between May and September 2022.
Now in its twelfth year, it boasts hundreds of alumni from the likes of Marks & Spencer, John Lewis, Selfridges, Asda George, River Island, Tesco, Sainsbury’s, Toymaster, The Entertainer and Morrisons.
RMP delegates also benefit from:
- Insight from best-in-class retailers, agents and brand owners on how to deliver successful licensing partnerships across a range of categories, from apparel to homeware.
- Practical insights into building robust, timely and commercially viable licensing programmes.
- Understanding critical legal, technical, financial and licensing terminology.
- An invitation to join Licensing International’s Licensing Essentials Course; an introduction to all of the key aspects of the licensing industry.
- Licensor sessions; retail delegates spend a day with leading brands to better understand what goes into a successful licensing partnership.
- Brand discovery sessions; find out who owns which brands and how to build relationships.
- Visual merchandising workshops; learn how to make consumer products stand out online and in-store.
- Introductions to leading licensors and agents representing a wide range of the world’s most popular and well-known brands.
- Invitations to networking and social events within the licensing industry.
Commenting is Anna Knight, VP of Licensing, Informa Markets.
“In theory, brand licensing and the opportunities it offers to retailers is a really simple proposition. In reality, it can be quite a complex business to get under the skin of. Through the BLE RMP, we help European retailers to better understand our business and provide them with the information and introductions they need to successfully introduce or expand their store’s licensing programme.
“Licensing means retailers can introduce branded consumer products onto store shelves, attracting more customers and increasing margins. It also means retailers can consider turning their own brand into a license, allowing it to expand into different product categories and demographics; something that Ted Baker, for example, has achieved successfully with accessories and health and beauty.”
To take part, retailers need to sign up on the BLE website and fill out the form. Alternatively, contact Keith Pashley on keith@thekeithpashleyproject.co.uk for further information. The deadline for nomination is 22 April.
