The first Brand Licensing Retailers’ Academy (BLRA) masterclass takes place on Thursday 12 May at Brand Licensing Europe’s offices in central London. Titled ‘A deep dive into children’s licensing,’ it focuses on licensing for 3–8-year-olds and will run as a separate stream to the co-located day long Licensing Essentials Course.

A joint initiative between Brand Licensing Europe and Licensing International, the BLRA masterclasses have been launched to deliver ongoing, relevant and inspiring licensing education to retail.

Retailers with existing knowledge of licensing are encouraged to register an interest ASAP. Due to a limit on space, organisers will allocate places on a first come, first served basis, and strictly to retail professionals only.

Agenda

• 13.00 Lunch (joining delegates from Licensing Essentials Course)
• 14.00 ‘Just what do children look for?’ Nick Richardson, founder and CEO, The Insights Group UK. Using exclusive new insight and data, this session will identify what children search for in the key toys and games and apparel and gifting product sectors, and consider how these searches are becoming increasingly refined. It will also highlight some of the key trends within the children’s market. And, using predictive forecasting, what to expect for the future.
• 14.45 ‘Why do they look for it?’ Gary Pope, CEO and co-founder, Kids Industries. Once again, using brand new insight and data, this session will consider what influences children’s product searches. Also, what the different triggers are by age and/or sex. The session will delve a little deeper into how retail might consider these influences when planning licensed product in-store and online.
• 15.30 Academy Chat hosted by John Baulch, owner and publisher, Toy World; accompanied by Andrea Gornall, Sales and Licensing Director, 8th Wonder; Melanie Beer, Licensing Director EMA, Amscan International, and Richard Hollis, Licensing Consultant. Focusing on toys and games, this panel session will discuss topics affecting and impacting the global licensing industry.
• 16.00 Networking drinks/final Licensing Essentials Course Q&A panel
• 17.00 Close

Interested retailers can register here. Alternatively, for further information, please contact Keith Pashley at keith@thekeithpashleyproject.co.uk.