Entries for the Brand & Lifestyle Licensing Awards 2024 (B&LLAs) are now officially open, with the event returning to the Royal Lancaster London on Thursday 25 April 2024.

Now in its ninth year, the B&LLAs recognise and reward the brand and lifestyle licensing and retail sector separately from the character and entertainment licensing sector, which The Licensing Awards cover in September.

The B&LLAs 2024 will look to reward brand and lifestyle licensing activity that has taken place in the UK between 1 January 2023 to 31 December 2023, across Product, Retail and Property categories.

In addition, the Brand Ambassador Award will be presented to a special individual − brand owner, licensor, retailer, licensee or supplier − acknowledging their contribution to the brand licensing sector. The Rising Star Award, meanwhile, will recognise and reward excellence among those ‘new to the brand licensing sector’ in the UK, who have shown real potential in the continued evolution of the sector.

The deadline for nominations and entries across all categories is Friday 8 March 2024. The entry and nomination process for all categories is free and via online submission. All forms can be accessed from the dedicated B&LLAs website by clicking here.

Brand Licensing Europe will return as the headline sponsor of the Brand & Lifestyle Licensing Awards 2024, while Licensing International will once again be lending its support.

Several stellar names have also pledged their support as sponsors including Beanstalk, Brandcomply.com, Brandgenuity, CAA Brand Management, Country Living/House Beautiful, Golden Goose, Lisle Licensing, MDR Brand Management, Metrostar, Natural History Museum, National Gallery, Pink Key Licensing, Poetic Brands, Products of Change and Start Licensing.