Entries for the Brand & Lifestyle Licensing Awards 2025 are now officially open, with the event returning to the Royal Lancaster London on 24 April 2025. Now in its 10th year, the B&LLAs allows the brand and lifestyle licensing and retail sector to be recognised and rewarded separately from the massive character and entertainment licensing sector, which is covered by The Licensing Awards.

The B&LLAs 2025, which is owned and organised by Max Publishing, will look to reward brand and lifestyle licensing activity which has taken place in the UK between 1 January 2024 to 31 December 2024, across Product, Retail and Property categories.

In addition, the Brand Ambassador Award will be presented to a special individual (brand owner, licensor, retailer, licensee or supplier), acknowledging their contribution to the brand licensing sector. The Rising Star Award will also recognise and reward excellence among those ‘new to the brand licensing sector’ in the UK, who have shown real potential in the continued evolution of the sector.

Brand Licensing Europe will be returning as the headline sponsor of the Brand & Lifestyle Licensing Awards 2025, while Licensing International will once again be lending its support. The entry and nomination process for all categories is free and via online submission. All the forms can be accessed from the B&LLAs website by clicking here.

The deadline for nominations and entries across all categories is Thursday 6 March 2025.