Brand Machine Group (BMG) has confirmed its partnership with Jack Wills as international childrenswear license partner. The British lifestyle brand known for its high-quality, heritage-inspired collections, will launch a childrenswear collection through BMG.

The license agreement enables BMG to design, manufacture, and market the childrenswear apparel as well as accessories. The collection will cater to both boys and girls age 0 to 16 yrs.

BMG is an international specialist in fashion licensing and childrenswear.

Commenting on the partnership is a spokesperson on behalf of Jack Wills. “We’re delighted to be working with Brand Machine as a childrenswear license partner for Jack Wills.

“This partnership is an important step for the future; one which will improve our brand positioning across the UK and internationally.”

The childrenswear collection will expand Jack Wills’ lifestyle proposition and build on its British heritage.

Initially launching with boyswear and girlswear, toddler and baby ranges will also follow for future seasons. The collection includes T-shirts, sweats and fashion outerwear, plus accessories.

BMG is working with strategic international retail partners to launch childrenswear collections at retail for December 2020, Spring 2021 collection.

Also commenting is Boo Jalil, CEO, Brand Machine Group. “We are excited to be a part of a British heritage-inspired brand and bring Jack Wills into our portfolio of established brands as experts in childrenswear we have a shared vision of outstanding quality product.”

For further information on Brand Machine Group, please click here.