Established by Sam Mulroe and Lucy Brindle in 2011, Lucy & Sam offers childrenswear for ages 0-3 months up to 5-6 years. Born and raised in South London, the organic brand’s ethos is “to make parent, baby and the planet happy”. A small, family-run business, Lucy & Sam works with a group of creative individuals, tapping into years of experience in design, sourcing and manufacturing. The result is story-led prints captured and shaped on soft organic cotton, sustainably sourced, and cut into fun garments.
Just Be You is the brand’s latest collection; a celebration of individuality and comfort within one’s own body, no matter its external colour. It centres on a story about a Chameleon that wants to fit in with the crowd before realising it is always best to be yourself. The coordinated, unisex collection includes bold animal prints as well as cheeky graphics. Colourful, organic mix and match pieces include babygros, bodies, playsuits and pram suits. Also, jackets, joggers, tracksuits and trousers.
Commenting on the brand is co-founder, Sam Mulroe.
“Organic and original, unisex and unique. These are the four key points we always strive to work towards with the direction of our brand. We believe in high-quality cotton garments that are made to last. Garments that can be reused as much as possible by constantly growing little people, no matter the gender. Buy well and buy less is a sustainable choice we support by only using 100% organic cotton. It increases the life cycle of each garment as well as encouraging pre-loved clothes to be shared and passed on in our LS Forever Bags.
“Every unisex collection we launch is inspired by original ideas that create themes, colour palettes and prints you won’t find anywhere else; all coordinated together in our unique styles. We love nothing better than dropping fun new styles and shapes to each collection we curate. We’re proud to make unique and different styles for our little ones to express their individuality. We add many cute and quirky graphics, using different techniques and textures to make our items as fun and playful as possible for the little people that wear them.”
For wholesale enquiries contact info@lucyandsam.com. For further information on Lucy & Sam, please click here.
