At this month’s INDX Kids show, Brother will be demonstrating to childrenswear retailers how its range of semi-pro embroidery machines can help boost sales and diversify client bases by transforming everyday items into bespoke products. From personalised blankets, plush toys and bags, to hats and hoodies – the possibilities are endless…

 

With the desire for bespoke products growing and a nationwide shift to appreciate all things handmade, creative business is booming in the UK. Each year, the craft industry is estimated to contribute over £3 billion to the country’s economy, and the childrenswear, baby, and gift industries are also on the rise. Custom gifts have never been so popular, with sales of personalised items predicted to increase by over £700 million between 2022 and 2027. In short, there’s never been a better time for businesses to offer their clients a range of personalised products – and with Brother’s comprehensive range of semi-pro embroidery machines, it’s also easier than ever before.

Brother sewing machines have long been a trusted companion to hobbyists and business owners alike, with over a century of expertise and a commitment to innovation, quality, and pushing the boundaries of what can be created with a humble needle and thread. From beginner-friendly models to high-performance workhorses, each Brother machine is built upon more than 100 years of research and development. Whatever stage of growth a business may be at – from a single sewist working at their kitchen table to a thriving hub with multiple makers – there’s a Brother machine to match.

Business owners all over the UK are looking for new and exciting ways to expand their product range, attract new clients, and make sure that what they’re offering stands out from the crowd.

With the help of Brother’s semi-professional embroidery range – including the single needle PR1, the six-needle PR680W, and the 10-needle PR1055X – personalised products are easier than ever to produce, and sure to be a crowd pleaser. Modern customers have clear ideas of what they want to buy, and they expect to receive it quickly. Businesses that offer an in-house embroidery service stand out above their competitors as fast, flexible, one-stop shops for all their customers’ needs.

 

 

Whether it’s a cosy baby blanket adorned with a child’s name, a newborn onesie bearing a whimsical animal design, or a soft toy with a heartfelt message stitched in a favourite font, custom-made baby and child creations resonate deeply with customers, adding an extra layer of love to an already heartfelt gift and increasing both creativity and profits.

Many of these presents will go on to become well-loved heirlooms. They’ll be kept and cherished for years to come, all the more special for being a one-of-a-kind, bespoke creation. This emotional connection not only deepens the recipient’s appreciation of the product but fosters brand loyalty and transforms a business from just another shop to a creator of something really special.

But what is it about Brother machines that sets them apart from other brands?

Beyond the ease of customisation and the scope of creative opportunities they provide, Brother’s machines can elevate the quality of a designer’s work, ensuring that each stitch is a testament to the dedication and passion invested in the business. Each machine comes pre-loaded with a huge array of embroidery patterns, fonts, and monograms, meaning it’s easier than ever to get to work straight out of the box. On average, new staff master basic usage in just 1.5 hours.

Laura Black, owner of Black Bear Designs, explains why she chose to use Brother machines for her business. “I absolutely love putting together my Baby Bear gift boxes, which contain a variety of different personalised baby items such as blankets, onesies, and towels in a keepsake box. They’re so special and they really mean something to the people who receive them – I’ve had such lovely feedback about them.

“I create my personalised baby gifts using my trusty Brother PR1000E, as well as a six-needle Brother machine, and one from another brand. Though I’m so used to the Brother machines that I can’t quite fall in love with the third one as much. The business is going from strength to strength, and I now have two work rooms dedicated to Black Bear Designs. I feel so lucky to have fallen into the embroidery business and how it worked out for me. I couldn’t have asked for it to turn out better.”

Brother will be exhibiting at INDX Kids from 30 June to 1 July 2024. For further information, please click here.