Pioneering stroller brand Bugaboo is launching a limited-edition collection with Stella McCartney, bringing the British designer’s signature aesthetic to some of Bugaboo’s most recognisable silhouettes.

Launching globally on 15 September 2026, the Bugaboo x Stella McCartney capsule combines Bugaboo’s engineering expertise with Stella McCartney’s approach to conscious design, craftsmanship and self-expression.

A design-led capsule for modern parents

Spanning the Bugaboo Fox 5 Renew, Dragonfly Plus and Butterfly 2 Stroller, the capsule also introduces a coordinated accessories offer, including a footmuff, tote bag and adult and toddler mittens. The mittens make their debut in the Bugaboo range as a matching set featuring Stella McCartney’s monogram.

The range draws on Stella McCartney’s design language, with details inspired by the Falabella bag, named after the designer’s childhood pony and recognised as a symbol of cruelty-free luxury. Design features include a Tobacco Brown colourway with Saddle Brown accents in vegan leather alternatives, masculine hardware, softer finishes, vintage gold medallions, the Stella McCartney logo and a diamond-cut chain detail woven into the canopy.

 

 

Responsible materials feature throughout the collection. Fabrics use recycled polyester created from plastic bottles alongside water-free dye technology, while hardware incorporates bio-based materials and recycled aluminium.

Performance and practicality remain central, with the collaboration designed to offer retailers and consumers a fashion-led take on premium parenting products without compromising on functionality.

Stella McCartney comments on the collaboration

“As a mother, I want the things I design to reflect the world I want to build. Working with Bugaboo makes sense, as it’s a brand that shares our commitment to innovation and responsibility. This collection is for every mum who wants to bring her own individuality and playfulness into parenthood.”

The launch campaign stars model, entrepreneur and first-time mother Poppy Delevingne. Set against natural landscapes, the imagery presents a contemporary view of motherhood, celebrating women as both parents and individuals. “Motherhood has completely changed the way I see the world,” says Delevingne. “You suddenly realise how important it is to surround your children with things that are made with care and full of joy. That’s what I love about this collaboration – it makes those everyday moments with your little one feel even more special.”

Also commenting is Adriaan Thierry, CEO at Bugaboo

“Today’s parents are design-minded, values-driven and on the front foot of culture. They expect the brands they choose to reflect that. Stella McCartney has always proven that style and responsibility belong together, and that’s a belief Bugaboo shares deeply.

“By bringing Stella McCartney’s unmistakable aesthetic into our most celebrated strollers, we’ve created something that speaks to the modern parent who sees parenthood as an extension of their own identity and self-expression. We have no doubt that this range will be the must-have fashion statement of 2026.”

The Bugaboo x Stella McCartney collection will be available globally from 15 September 2026 via Bugaboo’s website and selected retailers worldwide.