Widget Image
Widget Image
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim
Buttercrumble: How global design collaborations can bolster creativity

British creative communications agency, Buttercrumble, which specialises in the design of communication for children, is taking a bold leap into exporting.

Due to the ever-changing political climate, Buttercrumble’s designers are bolstering new creative relationships in the United States – and with promising results.

Commenting is Buttercrumble director, Chloe Baldwin. “Many businesses are becoming tentative and complacent, but that’s not an option for us. As a business in our infancy, it’s important we take advantage of global opportunities.”

 

Buttercrumble: How global design collaborations can bolster creativity

Buttercrumble directors Chloe and Abigail Baldwin

 

Buttercrumble was introduced to New York brand Light+Nine at Playtime Paris in January 2019. The brands felt an instant synergy through a shared passion for self-expression.

Whilst Buttercrumble specialises in the design of communication for children, Light+Nine empowers children through fashion. Light+Nine’s featherweight bags replace weight with fun, and both brands are advocates for children’s health and well-being.

Buttercrumble created the campaign and creative strategy behind Light+Nine’s Back to School collection.

Furthermore, thanks to the Department for International Trade, working internationally has been a mutual success. The team believes creativity is social; that it is only through working with different people, cultures and experiences, that they can innovate.

The Light+Nine campaign, Create+Play, explores the toll of our demanding lifestyles and why society is yearning for triviality and positivity. Both the campaign and collection will be available to view and purchase in time for the Back to School season.

 

 

Sorry, the comment form is closed at this time.