British creative communications agency, Buttercrumble, which specialises in the design of communication for children, is taking a bold leap into exporting.
Due to the ever-changing political climate, Buttercrumble’s designers are bolstering new creative relationships in the United States – and with promising results.
Commenting is Buttercrumble director, Chloe Baldwin. “Many businesses are becoming tentative and complacent, but that’s not an option for us. As a business in our infancy, it’s important we take advantage of global opportunities.”
Buttercrumble directors Chloe and Abigail Baldwin
Buttercrumble was introduced to New York brand Light+Nine at Playtime Paris in January 2019. The brands felt an instant synergy through a shared passion for self-expression.
Whilst Buttercrumble specialises in the design of communication for children, Light+Nine empowers children through fashion. Light+Nine’s featherweight bags replace weight with fun, and both brands are advocates for children’s health and well-being.
Buttercrumble created the campaign and creative strategy behind Light+Nine’s Back to School collection.
Furthermore, thanks to the Department for International Trade, working internationally has been a mutual success. The team believes creativity is social; that it is only through working with different people, cultures and experiences, that they can innovate.
The Light+Nine campaign, Create+Play, explores the toll of our demanding lifestyles and why society is yearning for triviality and positivity. Both the campaign and collection will be available to view and purchase in time for the Back to School season.
