CBME Türkiye is strengthening its position as the region’s most international sourcing platform for the children, baby and maternity products industry, and the trade show’s 44th edition on 11-13 November 2026 at the Istanbul Expo Centre is shaping up to be the most exciting yet.
Istanbul is one of the most dynamic trade hubs on the planet, a city where Europe, the Middle East and Africa all converge. And every year, this extraordinary commercial energy finds its home at CBME Türkiye. For the global children, baby and maternity products industry, this is more than a trade show. It is a sourcing and business platform where buyers come ready to place orders, discover new suppliers, and build international partnerships across the world’s fastest-growing markets.
From boutique retailers and department stores to distributors, ecommerce players and buying offices, the exhibition attracts a highly international visitor profile looking for one thing: business that moves fast. And in Istanbul, it does.
The numbers that tell the story
The 2025 edition put numbers to that reality: 9,387 trade visitors from 108 countries, a visitor density increase of 31% year-on-year, with 65% of international visitors attending for the very first time. North and Saharan Africa led at 30%, the Middle East at 27%, Europe and the Balkans at 21%, and Russia and the CIS at 18%. Top visiting countries ranged from Libya, Algeria and Morocco, to Kazakhstan, Iraq, Iran, the UAE and Serbia.
“I own stores in Iraq,” says Khalil Hussain, manager of HT Baby, Iraq. “This is my third visit, and I have already placed orders. We don’t look for brands anywhere else – every company is represented here.”
International brands and the Pirouette Collective
CBME Türkiye’s international brand presence is one of its greatest strengths and one of its fastest-growing ones. In 2025, brands from 14 countries across four continents exhibited at the show. From France, Portugal and Spain, to Singapore, Australia and the US.
The show works closely with international brands through dedicated marketing activations including targeted outreach to buyer communities across the Middle East, North Africa, the Balkans and the CIS; matched introductions through the Hosted Buyer Programme; plus, tailored visibility across CBME Türkiye’s growing digital platforms. This international dimension will grow further in 2026.
The Pirouette Collective, developed with Pirouette, the global guide to kids’ fashion and lifestyle, brought together premium, design-led international brands at CBME Türkiye 2025: Molo, Sticky Lemon, Paade Mode and Goldie + Ace. Following outstanding engagement in 2025, the Collective expands this year, with new curated spaces and partnerships in development for CBME Türkiye 2026.
Beyond sourcing: trends, insights and community
CBME Türkiye is designed to give both buyers and brands more than a sourcing trip; it’s a space where commerce and creativity meet. The Trend Hub provides forward-looking seasonal direction. The DesignLab invites hands-on creative collaboration. The seminar programme challenges the industry to think bigger about trade strategy, sustainability and consumer behaviour. Buyers leave knowing what to stock. Brands leave knowing what to make.
In 2025, WGSN delivered an exclusive a/w 26/27 Kids’ Fashion seminar to packed audiences, alongside a three-day programme of nine seminar sessions, six workshops and 15 speakers. For 2026, this programme will expand further still. Because at CBME Türkiye, the floor is just the beginning.
For brands looking to grow across the region and buyers looking to source smarter, faster and more internationally, CBME Türkiye 2026 is where the industry meets next. Click here to register as a visitor or here to book a stand.