CHIC – China International Fashion Fair will now take place on 28-30 March 2023 at the National Exhibition and Convention Center in Shanghai, three weeks later than originally planned. The change in dates will make it easier for international visitors and exhibitors to enter the country following the removal of all quarantine restrictions.

“CHIC is the essential B2B meeting for the international fashion business in China,” says CHIC’s Ms Liu. “Under normal conditions, around 200,000 visitors from all over the world usually use CHIC as an essential trading platform. The new date at the end of March now offers them more time to apply for visas after the restrictions have been lifted. We are looking forward to finally welcoming our international business partners on site again.”

CHIC March expects to welcome 1,600 exhibitors.

Key players, as well as young, up-and-coming designers, will be in attendance. They will present in exhibition segments including kidswear, womenswear, menswear, footwear, sportswear and designer brands.

 

 

To make it easier for international fashion brands to enter the Chinese consumer market, CHIC is also launching a new showroom concept in March. In the 150 sq.m CHIC Showroom by China World in China World Apartments in the Central Business District of Beijing, a curated selection of international brands will showcase to the Chinese fashion scene.

The elegant store concept provides brands with another direct access point to the Chinese market. Initially, it will feature 10 premium brands from Italy and France. Going forward, the concept will expand further.

For further information on CHIC March 2023, please click here.