Due to increased precautionary measures, CHIC Shanghai is moving its dates from 25-27 August 2021 to 9-11 October 2021 at the National Exhibition and Convention Centre in Shanghai.
Asia’s leading trade fair for fashion and lifestyle has been taking place physically since July 2020; always in compliance with strict safety and hygiene regulations. Various digital platforms are also available. The 500 brands registered for CHIC (August) will now meet trade visitors in autumn on 62,000 sqm of space.
Commenting is Chen Dapeng, president of China National Garment Association and CHIC – China International Fashion Fair. “As the most important meeting place for the fashion industry in China, the safety of all exhibitors and visitors of CHIC is our top priority.
“For this reason, we have decided to postpone the next edition of CHIC in Shanghai to October to support the measures to combat the pandemic and enable all stakeholders to participate safely and efficiently.”
The expected 60,000 visitors will also be able to attend seminars and workshops.
As the essential platform for the consumer market in China, CHIC regularly gathers the entire industry; in October in Shanghai and also a month later with an additional edition in Shenzhen. Two locations that serve the entire breadth of the Chinese fashion market.
As the fashion capital of China, Shanghai has long been established among the international fashion hotspots. With the additional trade fair edition in Shenzhen, CHIC is opening further access to the fashion and retail clusters in the growth regions of southern China, Hong Kong and Macau.
The Chinese market continues to develop positively. Retail sales of consumer goods rose by 23% in the first half of the year. Plus, there was growth of 13.9% in the second quarter. The trend towards premium fashion is being further fuelled by China’s growing middle class, which will make up 65% of households by 2027. High-quality, niche brands are therefore particularly popular with young, fashion-conscious consumers.
In parallel to the live event, CHIC has developed special solutions for digital participation via the CHIC digital platforms. There is also a range of innovative hybrid options that effectively combine digital communication and product presentation.
CHIC matches individual business needs via its digital tools and social media networks.
Business talks are also being coordinated using CHIC’s broad network in the industry. As the interface between exhibitors and all sales channels, CHIC connects brands with the right partners, including multi-brand stores, agents and ecommerce platforms. The CHIC e-catalogue directly integrates into the CHIC WeChat mini-program, ensuring maximum user-friendliness and high visibility.
Communication in real-time and in English is possible via the CHIC communication tools. Individual matchmaking takes place both before and after the trade fair, as well as directly in the CHIC business centre on-site.
CHIC Shanghai presents the entire selection of fashion segments in clearly structured, curated exhibition areas. These range from children’s, women’s and men’s fashion through to shoes, bags, accessories and designer collections.
After CHIC Shanghai in October, the next edition of CHIC will take place from 3-5 November 2021. The November edition will take place in the southern Chinese metropolis of Shenzhen. For further information, please click here.
