CWB editor Laura Turner selects the must-have children’s brands to get in store. 

 

Talou

Children’s recyclable, natural knitwear brand, Talou (pictured above), is now available wholesale. Launched in 2023, the products for 9 months to 6 years are made in limited runs from deadstock yarns in the brand’s small partner studio in London. With a mission to become fully circular, all of Talou’s pieces are created to be easily recycled at the end of their lifecycle. Talou has launched with two hero products, a jumper and a cardigan in 100% wool. Both items are designed to grow with a child, with a boxy shape that looks great oversized and equally stylish when worn tighter, while fold-back cuffs leave room for growth. Hand-embroidered 100% wool beanies are also available.
Wholesale enquiries: ellie@wearetalou.com.

 

 

Mini Cuddles

Showing at INDX National Kidswear Show for the first time in January, sustainable babywear brand Mini Cuddles is designed with longevity and circularity in mind. With 100% transparency in its supply chain, Mini Cuddles makes its fabrics in its own mill, all of which are sustainable. YKK zips have recycled plastic tapes, and all dyes are also Oeko Tex-certified. Furthermore, 100% of the brand’s hangers feature recycled plastic and its card packaging is FSC-certified. Pieces include layette items, such as leggings and joggers with roll-down and roll-up waistbands and cuffs, and sleepsuits with zip fastenings and integrated feet and scratch mitts, as well as outfits.
Wholesale enquiries: michelle@threadscreatives.com.

 

 

Fearless Kid

Based in Amsterdam, Fearless Kid launched in 2023 to empower children through fashion that embraces individuality and confidence as well as sustainability. Collections combine modern styles with comfort and durability for adventurous boys and girls aged 6 months to 14 years, with options for everyday wear as well as special occasions. Each design in the collection carries a positive and uplifting message, serving as a reminder to stay motivated and fearless on the path to achieving goals. Fearless Kid is all about bold, confident style with a focus on unique, trend-forward designs that inspire both creativity and self-expression.
Wholesale enquiries: info@fearlesskidapparel.com.

 

 

The Little Stamford Company

After relocating to Yorkshire, Holly Shaw embraced a career change and used her ecommerce and retail experience to launch The Little Stamford Company in 2021. Designed to appeal to fans of the countryside, the collection offers baby sleepwear and essentials such as dribble bibs, muslins, cot sheets and knitted booties. Clothing includes dresses, dungarees, cardigans, sweatshirts and gilets alongside wooden toys, teethers and soft toys depicting countryside animals. The brand uses materials such as organic cotton, wool, corduroy, tweed and fleece together with its own watercolour prints including gun dogs, vintage tractors, Land Rovers and British wildflowers.
Wholesale enquiries: Holly@littlestamford.com.

 

 

Ola! Otter

Launched in 2023 by Vidhi Gupta and Rati Murti, Ola! Otter is a sustainable childrenswear brand for ages 0-5 years. At the heart of the brand’s origin story is another story – a simple yet moving tale of a mother who wanted nothing more than to give the very best to her child without taking any opportunities away from other people involved in the process or causing further injury to the planet. The concept of Ola! Otter began to take shape, resulting in a collection of stylish, playful and comfortable clothing for both boys and girls. Responsibly made using 100% organic cotton, the collection comprises rompers, bodysuits, T-shirts, dresses, nightsuits, leggings, joggers and shorts.
Wholesale enquiries: hello@olaotter.com.