UK baby and childrenswear brand, Pickle, is among Spring Fair’s 12 new winners in its continued partnership with retail entrepreneur Theo Paphitis and his #SBS Small Business Sunday initiative. Each winner receives a free exhibition stand within the #SBS Village at Spring Fair, which takes place on 1-4 February 2026 at the NEC Birmingham.

Since launching the collaboration in 2018, Spring & Autumn Fair and #SBS have supported over 70 small businesses by offering them vital exposure to thousands of retail buyers.

Commenting is retail entrepreneur and small business champion, Theo Paphitis. “When #SBS started 15 years ago, I never imagined it would grow into what it is today. Every year, we’ve been able to offer our winners more and more opportunities, and a fantastic example of one of those is the chance to win 12 free stands at Spring Fair – a great opportunity to get your small business noticed and find new paths to growth.

“The passion, talent, and hard work of our #SBS Small Business Sunday winners never fail to impress me. I’m so looking forward to seeing what our 12 winners this year come up with at Spring Fair 2026.”