CWB editor Laura Turner’s latest selection of childrenswear brands to watch. 

 

Lilulila

Established in January 2023, Lilulila (pictured above) is a new Spanish brand offering essentials for babies and toddlers. The entire collection uses premium bamboo fabric and includes zippy rompers, matching two-piece pyjamas for siblings, bamboo baby towels, and accessories such as headbands, hats and bibs, with much more to come. Each collection’s prints and colours follow a theme, yet always have a focus on soft, calming tones to meet the needs of infant sleep while creating a fun, fresh look for the baby market. Sizes range from newborn to 24 months in the zippy rompers and from 2-6 years in the pyjamas. For wholesale enquiries contact hello@lilulila.com.

 

 

Cacane

Cacane is a sustainable, family-run childrenswear brand from Poland co-founded by architect and interior designer Natalie Janik and her mum, who is a doctor. Coinciding with the birth of Natalie’s first daughter, the duo combined their shared love for creativity, fashion, art and architecture to launch Cacane. Inspired by children’s carefree imagination, energy and eagerness to learn, as well as the changing needs of modern families, Cacane focuses on simplicity, high-quality and timeless style. Available from 6 months to 10 years, the collection offers minimalist cuts, comfort and durability. The brand also uses natural and certified materials, including GOTS and Oeko-Tex Standard 100. For wholesale enquiries contact hello@cacane.pl.

 

 

Boyston

Sophie Scales launched Boyston after becoming a mum and encountering limited options for good quality, on-trend and affordable clothing for boys. On speaking to other mothers, she discovered she wasn’t alone. This led her to launch Boyston in 2023, a brand focused on producing fashionable products for boys. The 100% organic cotton collection is available for 2-8 years and includes lightly branded T-shirts and tracksuits in on-trend tones of classic colours. For a sleek streetwear look, garments are oversized in design with a boxy fit offering boys both comfort and everyday style. For wholesale enquiries contact info@boystons.com.

 

 

Kei Collections

Launched with the slogan ‘basics without being basic,’ Kei Collections is a new childrenswear brand offering key items in alternative colours that are minimal in design and high in quality. The debut collection is available in five different nude shades to fit a wide range of skin tones. The first release features short and long-sleeved bodysuits for 0-24 months in the brand’s signature silk-substitute fabric derived from eucalyptus trees, which is luxurious in feel as well as hypoallergenic, antibacterial and sustainable. Coming soon is the Core collection including vests and briefs for two years upwards. For wholesale enquiries contact orders@keicollections.co.uk.

 

 

Didee

After working in fashion design and production for 10 years and being a mum for four years, Lara Seal combined her two great loves – fashion and her daughters Penny and Phoebe – to launch Didee in March. All of the clothing is 100% organic and vegan-friendly, uses water-based dyes, and is Oeko-Tex approved. The collection comprises T-shirts and sweatshirts for 3-8 years and also baby vests, T-shirts and a sweatshirt for 0-36 months. The T-shirts and sweatshirts are available in unisex styles as well as those designed with boys and girls in mind. Didee will also offer a range of fun accessories and toys to promote imaginative play. For wholesale enquiries contact hello@dideechildrenswear.com.