Luxury childrenswear retailer Base has opened its new flagship store in Bluewater shopping centre. Offering designer clothing for boys and girls aged 0-16 years, the new store will expand its range of international luxury brands by adding Fendi, Palm Angels, Off White and Tartine Et Chocolat to its extensive childrenswear collection. The new store also introduces a range of lifestyle products, including a new line of designer pushchairs and prams.

 

 

With Bluewater shopping centre offering the ultimate shopping experience, Base’s new store features cutting-edge designs dedicated to providing the best fashion-forward, customer-centric experience. Supported with bespoke customer service, Base aims to ensure that no matter the occasion, customers can always find the perfect outfit.

To celebrate its opening, Base hosted an exclusive launch event. Amongst those in attendance were top celebrities and influencers, all experiencing the new store environment for the first time.

 

 

Commenting is Base’s managing director, Marc Granditer.

“We started with a singular vision of creating the best kidswear store in Europe, taking inspiration from luxury brands and retailers to create a best-in-class experience for our loyal customers.”

Furthermore, along with the new store opening, Base has launched its annual Face Of Base modelling competition. The competition gives customers the unique opportunity of modelling for Base and becoming a brand ambassador for a whole year.

 

 

Base is recruiting for 12 modelling roles in total. These will be split equally across three age groups: baby (newborn to 12 months); junior (4 – 6 years); and also youth (10 to 14 years). For further information on the modelling competition, please click here.