The Baby Products Industry Association (BPIA) has confirmed the three finalists for its 2025 Concept & Innovation Awards. The finalists will present their products at Harrogate International Nursery Fair on 12-14 October 2025, where organisers will announce the overall winner.

Commenting is Julie Milne, general manager of the Association. “Our judges had an exceptionally difficult task this year, as all shortlisted entries were outstanding. We are extremely grateful to them for their time and insight – each brings decades of experience in the nursery industry. The three finalists were recognised for their true innovation, offering exciting new developments for the sector.”

This year’s finalists are Avioly with the Avionaut Pixel 3 Car Seat, an ultra-lightweight child restraint made from EPP, a material similar to motorcycle helmets and 100% recyclable. The design features an improved seat angle and ergonomic benefits, making it particularly suitable for newborns and pre-term babies. Also, Mozomoza, with its compact bamboo stroller. Completely plastic-free and suitable from birth, it offers an eco-conscious solution for modern parents. And finally, Nora Baby UK with the Smart Turn Lux. This fully automated child restraint can rotate, recline, stream music via voice command or app, and also includes an integrated air-cooling system.

The Concept & Innovation Awards are once again proudly sponsored by Brabners, a leading law firm that will provide the winner with £1,000 worth of free legal advice. Visitors to Harrogate International Nursery Fair can visit the BPIA’s Concept & Innovation stand to see the finalist products up close. An announcement of the overall winner will take place on the afternoon of Sunday 12 October.