This month, CWB visited the annual INDX Toy & Gift show, which brought together industry insights, emerging trends, innovative products and top brands. Alongside new exhibitors, this year’s event theme, Heritage, highlighted key suppliers and branded ranges cherished over generations, offering attendees a nostalgic journey through time. Here are some of our favourites from the show, which are all ideal for kidswear independents looking for toy and gift inspiration ahead of Christmas and beyond.

 

Martinelia

Founded in Barcelona, Martinelia (pictured above) is a leading brand in children’s cosmetics. Present in more than 70 countries and expanding more every year, the brand offers a wide range of fun and innovative products full of colour for the youngest members of the family. Highlights include make-up and cosmetics sets, make-up cases and bath products, alongside complementary accessories that follow the latest trends. With the aim of making play an opportunity to develop children’s imagination, creativity and freedom, Martinelia presents new products and designs every year and has over 10 different collections featuring fun characters that children love.
Wholesale enquiries: martinelia@aqc.es
Instagram: @martinelia_official /@martinelia_uk

 

 

Bigjigs Toys

Family-run Bigjigs Toys introduced its 2024 collection at this year’s INDX Toy & Gift show. Renowned for fusing fun with learning, Bigjigs Toys delivered once again with its range of sustainable silicone products, lovable soft dolls, and unique animal ride-ons. Highlights include its Sensory Explorer Blocks specially designed to introduce babies and young toddlers to new sounds and sensations. Elsewhere, its satisfyingly squeezy Silicone Bath Animals promise playful water action in the tub, while its Silicone Stacking Cat offers a quirky twist on traditional stacking toys. Bigjigs Toys also showcased the charming Maisie and Georgia Dolls, ideal for imaginative adventures. Other show standouts were its Ride On Cow and Sheep featuring fluffy seats and friendly faces.
Wholesale enquiries: order@bigjigstoys.com
Instagram: @bigjigstoys

 

 

Tiger Tribe

Bigjigs Toys distributes Tiger Tribe throughout the UK and Ireland, and the brand’s latest innovations did not disappoint. Born in Melbourne, Australia, Tiger Tribe’s creative collection is designed with maximum play value and minimal screen time in mind. The brand captivated audiences at the show with its imaginative ECO range, featuring new bath toys, baby toys and more. Throughout the event, Bigjigs Toys showcased the expansion of Tiger Tribe’s ECO collection, featuring sustainably made toys crafted from bioplastic. New favourites include its Bath Pop-Up Mushroom, which springs to life in water, and the 3-in-1 Pour & Play Animal Cups. Other highlights include its interactive Messy Dinosaurs Bath Book and the cleverly designed Bath Xylophone, featuring six interlocking foam keys and two waterproof music sheets so children can learn to play a few nursery rhymes. Beyond bathtime, newcomers to Tiger Tribe’s baby and toddler range include its Roly Poly Dino and Rocking Panda – perfect gifts for encouraging early development and playful interaction.
Wholesale enquiries: order@bigjigstoys.com
Instagram: @bigjigstoys

 

 

Plus-Plus

New for 2024 from Plus-Plus are the Bloom and Breeze colour mixes in the brand’s BIG Plus-Plus segment. Bloom and Breeze are soft-coloured chunky pieces, both available in 15pc tubes or 100pc box sets. Inside the Bloom box are 100 BIG pieces in shades including peach, vanilla, lilac, violet and white. The Breeze box, meanwhile, includes dark blue, cornflower, mint, camel, and vanilla. The new colour mixes are inspired by the latest nursery décor trends and are designed to match modern nursery aesthetics. These large-sized Plus-Plus pieces are ideal for young ones to handle and play with. The possibilities are limitless when mixing and matching this BIG set with others, allowing children’s imaginations to soar. Encouraging youngsters to take their first steps into building, Plus-Plus BIG is specifically aimed at ages one to six years due to its safe BPA-free and Phthalate-free plastic construction. Tactile and ideal in size for small hands to grasp, little ones can start learning about fixing pieces together and with the help of an adult can form simple shapes and creations. It’s also safe to put in the dishwasher and washing machine to keep hygienically clean and is popular to play with in the bath.
Wholesale enquiries: info.uk@plus-plus.com
Instagram: plusplus_official

 

 

Janod

Part of the Juratoys portfolio, French brand Janod offers a wide range of wooden toys, including the colourful new DIY Brico Toolbox, Trolley and Workbench to spark lots of fun. The brand’s new Farm collection, meanwhile, is ideal for any budding farmer
Wholesale enquiries: sales@juratoys.co.uk
Instagram: @janod_uk

 

 

Kaloo

Another brand from Juratoys at INDX Toy & Gift was Kaloo. Experts in soft toys, Kaloo offers a world of comfort with its new penguin pals in the Complices range and eco-friendly comforters from the Carre Doceur collection.
Wholesale enquiries: sales@juratoys.co.uk
Instagram: @kaloo_uk

 

 

Lilliputiens

Lastly from Juratoys is the Belgium brand Lilliputiens. Have little ones ready and set for any adventure that comes their way with the brand’s new playful 3D designs in its popular backpack range. Highlights include the furious Jack The Lion backpack, the glittery Jeanne The Cat backpack, and the lovable Jules The Dog backpack.
Wholesale enquiries: sales@juratoys.co.uk
Instagram: @lilliputiens_uk

 

 

Halilit

The Halilit Baby’s 1st Birthday Band Gift Set is an ideal introduction to music for young children. With vibrant instruments like the Ocean Drum, Baby Maraca, Ring My Bell, Rainboshaker and Clip Clap, this set brings joy through sound and colour. It also encourages creativity, improves motor skills and hand-eye coordination, and teaches cause and effect. Halilit’s durable and safe musical instruments are trusted by nurseries and baby groups, making this gift set a reliable choice. Its sturdy packaging with a plastic handle also adds convenience. Alongside musical fun, the Interactive Tummy Time Kit is perfect for strengthening muscles. The Shaking Drum and Rock N Roll shakers captivate little ones with soothing sounds, while the Spinning Tube encourages crawling. With features like the Magical Discs and a portable tummy time card, this set is both educational and engaging.
Wholesale enquiries: sales@halilit.co.uk
Instagram: @halilituk

 

 

Jellystone

Jellystone’s products blend sensory development with fun and safety. The Jellystone Baby Calm Down Bottle is a captivating sensory toy pre-filled with sparkles and water to mesmerise little ones. Its soothing motion encourages calmness, while its sturdy, baby-friendly design makes it ideal for tummy time or on-the-go use. It’s a fantastic tool for sensory exploration and relaxation. The DIY Calm Down Bottle takes this concept a step further by allowing children to personalise their own calming experience. By adding creative elements provided in the kit, children can customise their bottle and enjoy therapeutic play, promoting focus and self-regulation. The Moon Teether, meanwhile, combines beech wood and textured silicone to provide a natural, safe solution for teething discomfort, with easy cleaning and a durable design. Finally, the Rainbow Stacker not only soothes teething with soft silicone rings, but also promotes hand-eye coordination, motor skills and creative problem-solving as children grow.
Wholesale enquiries: sales@halilit.co.uk
Instagram: @jellystone.designsuk

 

 

Taf Toys

The Taf Toys Newborn Kit offers 12 essential toys to support early development, helping babies with visual stimulation, tummy time and emotional growth. With a developmental guide included, it’s ideal for self-purchase or as a gift for new parents. The Bunny Soother and Swaddle Set features a baby shusher with calming sounds like flowing water and gentle white noise. Its cry-activated sensor ensures restful sleep, while the bamboo-cotton swaddle provides comfort and security for baby.
Wholesale enquiries: sales@halilit.co.uk
Instagram: @taftoysuk

 

With INDX’s 2025 calendar of buying-focused events set to feature a new brand identity, fresh market approach and a completely revamped look and feel, INDX Toy & Gift will return as INDX Toys on 2-3 September 2025. Click here to visit the new INDX Shows website for further information