Ahead of the most anticipated movie of the year opening on 21 July 2023 starring Margot Robbie and Ryan Gosling, Selfridges London has turned pink with exclusive Barbie-inspired activations. Highlights include a Barbie pop-up in The Toy Shop, Barbie at The Corner Shop, windows along the store’s frontage displaying official movie costumes, and The Cinema at Selfridges presenting back-to-back Barbie the movie screenings.
Customers can enjoy the first ever Barbie Dream Wardrobe Rental by Selfridges Rental.
Curated by stylist and art director Theo White, it features looks from the doll’s 64-year history with era-defining outfits from the 70s, 80s and 90s. Fans can also pay tribute to Barbie’s 250+ careers with looks inspired by Dream CEO Barbie, Dream Fairytale Barbie, Barbiecore edits and more, inspired by what Barbie would wear today.
Commenting is Judd Crane, Selfridges Executive Buying Director. “Barbie is such an interesting pop culture icon. We fell in love with the idea of Barbie shopping and spending time at Selfridges. We’ve been following the creative trajectory of the “World of Barbie” over the last decade, embracing inclusive attitudes and positivity. The Barbie brand today and the new movie inspired us to take action and bring Barbie to life for this conceptual take on Barbie’s dream world.”
Official Barbie the movie merchandise includes the Barbie the movie toy line and Impala x Barbie Roller Skates.
Two Selfridges Windows adjacent to the main store entrance turned pink with two iconic Barbie the movie scenes re-created in London. A Barbie disco scene features the official costumes with the sequin jumpsuit worn by Margot Robbie and the white and gold jumpsuit worn by Ryan Gosling, making Selfridges the only place in the UK to see the real-life movie costumes. Barbie’s dressing room scene has also been re-created, featuring the pink and white gingham dress and two-piece skirt suit as worn by Margot Robbie in Barbie the movie.
The Barbie brand has takeovers at Selfridges Trafford too, with dolls from the movie and other Barbie merchandise. Selfridges Birmingham is also hosting a Barbie destination, including a selfie moment and the Barbie movie merchandise.
