Sustainable kids’ footwear brand Dubs has been awarded Silver in the fashion category of the City Kids Green Awards 2024. Commenting on the award, which recognised Dubs for its commitment to blending style, comfort and sustainability, is brand CEO and co-founder, Stuart Davis. “This award celebrates our eco-friendly innovations. For instance, using recycled materials and promoting circularity through our Immortal Sneaker programme. This accolade underscores our mission to create a greener future – one step at a time.”

One of the judges described Dubs’ Immortal Sneaker Programme, which is the official marketplace for buying and selling Dubs Preloved, as “a game-changer for promoting circularity,” and commended Dubs for being “really well-considered and executed and, of course, incredible for the planet.”

 

 

Another judge added, “Dubs is going the extra mile in seeking out sustainable materials, and we look forward to congratulating them when they gain their B Corp status.”

Furthermore, Dubs’ CEO and co-founder, Stuart Davis, has been recognised in the BFA Footwear50, which celebrates 50 individuals across eight categories within the footwear industry in 2024. Davis was selected for the Sustainability category, highlighting those making a real difference and setting new standards.

Looking ahead to 2025, Dubs will be kicking off the year exhibiting at the new INDX National Kids Footwear Show in January. It will also be doubling down on its resale platform, launching new styles, and partnering with more stores.

For further information on Dubs, please click here.