Dubs Universe, the sustainable kids’ footwear brand specialising in eco-friendly trainers, is one of the finalists in the Draper’s Conscious Fashion Awards 2025 for the Best Circularity Initiative under £10 million category.

The Draper’s Conscious Fashion Awards champion responsible business, recognising and celebrating progress the industry is making in reducing its impact on the environment and improving working conditions for people throughout the supply chain.

Commenting is Stuart Davis, co-founder and CEO of Dubs. “We are incredibly honoured to be shortlisted for the Drapers Conscious Fashion Awards 2025. This recognition means so much to us, especially as we’ve worked tirelessly to bring our resale platform to life – a key part of our mission to keep Dubs shoes on kids’ feet and out of landfills.

“At Dubs, sustainability isn’t just about the materials we use; it’s about rethinking the entire lifecycle of kids’ footwear. Being acknowledged alongside other leaders in conscious fashion inspires us to keep pushing boundaries and creating a brighter future for our little legends and the planet they’ll inherit.”

Dubs designs its shoes to be comfortable, versatile, easy to put-on and take-off without the need for adult intervention, and machine washable. Working with kids’ footwear designers, the brand also ensures every pair offers a balance of comfort and room for natural growth and movement.

This year Dubs will be introducing new designs, continuing to promote its resale platform, as well as growing its retail partnerships in the UK and abroad. The brand will also be exhibiting at the debut INDX National Kidswear Show on 26-27 January. To visit the brand’s website, please click here.