Award-winning sustainable childrenswear brand, Ducky Zebra, has unveiled its latest sleepwear collection, A Celebration of Reading, featuring designs from Roald Dahl’s children’s books.
The new partnership with the Roald Dahl Story Company brings together Roald Dahl’s iconic animal characters illustrated by Quentin Blake, with Ducky Zebra’s playful prints and organic cotton fabrics.
The unisex collection features two exclusive prints designed in-house.
The first print takes inspiration from The Giraffe and the Pelly and Me, capturing the joy of being transported into new worlds through reading, with characters leaping from the pages. The second print features animals from various Roald Dahl stories, including the newt from Matilda, the tortoise from Esio Trot, and Muggle-Wump the monkey from The Twits.
Both designs celebrate the friendship and connection that reading can bring, whether it’s with the characters inside the pages or with others who have read the same book. This theme is central to the new sleepwear collection, which features the quote from The Giraffe and the Pelly and Me – “No book ever ends, when it’s full of your friends” – across its labels and packaging.
Commenting on the collection is Sally Dear, founder of Ducky Zebra.
“Reading from a young age offers many benefits, yet few clothes promote this. Instead, clothes for boys often highlight sport, adventure and gaming, while those for girls emphasise friendship, magic and beauty. We’re proud to have worked with the Roald Dahl Story Company to create pyjamas and sleepsuits that inspire a love of reading for everyone.”
The limited-edition prints are available in pyjamas and zip-up sleepsuits suitable for babies and children up to six years. All items feature GOTS (Global Organic Textile Standard) Organic Cotton and include clever details such as two-way zips for easy dressing and roll-down cuffs for extra length as the child grows.
Ducky Zebra donates 1% of its sales to charity. Proceeds from the Roald Dahl collection will support UK charities dedicated to promoting and improving literacy skills among children, young people and adults.
Also commenting is Natalie Hopkins, Director of Product and Partnerships at Roald Dahl Story Company.
“We’re thrilled to be working with Ducky Zebra, marking our first-ever collaboration featuring animal characters from a variety of Roald Dahl stories reading together on one print. We’re excited to show the world the joy of reading, friendship and connection through beautiful products, and build upon our pre-school offering.”
This collaboration marks the first time animal characters from different Roald Dahl books have been combined into the same fabric print, making it a unique addition to any child’s wardrobe. For further information on Ducky Zebra, please click here.
