International baby and parenting retailer Ebebek has opened its fourth UK store at Merry Hill, marking its first location outside the South East. The 9,689 sq. ft store located in the Lower Mall supports Ebebek’s plans to expand across key UK markets throughout 2026 and beyond.

It carries products spanning car seats, pushchairs, nursery furniture, baby clothing, toys, feeding and weaning, with accessible, mid-range and premium options from leading baby and parenting brands.

Across its wider offer, Ebebek carries more than 7,000 products in 11 categories for families with children from birth to four years. In-store Babyologists provide product guidance, while Click & Collect, UK delivery and the brand’s loyalty programme connect the physical and online customer experience.

 

 

Commenting is Faruk Giray, UK country director at Ebebek

“Opening at Merry Hill is an important milestone for Ebebek as we take our stores beyond the South East for the first time. Our aim is simple: to bring quality products, genuine value for money and knowledgeable support together in one place.

“Every family has different needs, priorities and budgets, which is why we offer trusted options across a range of price points, from reliable everyday essentials to products with enhanced features and premium choices. We’re very excited to welcome families from across the West Midlands to Ebebek.”

For further information on Ebebek, please click here.