Leading educational toy brand Edx Education has joined forces with TOTFest® – the mega festival for tiny tots – for a summer of fun and learning. The TOTFest® festival season successfully kicked off on 21 May in Yorkshire. Further events will take place in the Midlands, Berkshire and Hertfordshire until 8 July. 19,000 guests are attending the TOTFest® festivals this summer, with 90% of children aged 1-5 years old.
TOTFest® visitors can enjoy Edx Education’s award-winning educational toy ranges.
A dedicated 88m2 Edx Education Zone tent offers immersive fun and learning for families. An additional outdoor area showcases the active play ranges. Families can enjoy Bestselling Edx Education collections such as the Rainbow Pebbles; Maths Cubes; Whizzy Dizzy; Step-A-Stones; Step-A-Forest; Step-A-Logs; Balancing Path set, and the Geo Pegs and Board Set. Plus, the newly launched My Gears® construction toy ranges.
Heather Welch, Edx Education GM for the UK, has been getting in on the action. As a qualified primary school teacher, she brings a vast knowledge of the benefits of learning through play to the event.
“It’s been such a wonderful opportunity working with TOTFest® and so much fun engaging with children and their families as they interact with our educational toy ranges,” says Welch. “The feedback from parents has been amazing.
“It’s so enjoyable watching the delight on children’s faces as they immerse themselves fully with our ranges. We’re really looking forward to TOTFest®’s upcoming events as the summer unfolds and are excited to continue to build our relationship with the awesome TOTFest® team.”
Pink Bear Events Ltd’s TOTFest® is the brainchild of Maddy Griffiths and Kerrie Goude.
The duo came up with the idea of creating the dedicated baby and toddler festival in 2018, while they were both on maternity leave. They wanted to create a festival that would not only be fun but would engage children’s imaginations and create memories for families as they enjoy quality time together.
“We are delighted to be working in collaboration with Edx Education across all four TOTFest® festival sites this year,” says Goude. “Their philosophy of learning through play shines so strongly in the products they produce, which makes it a perfect fit for our festival ethos. We just know that children and parents alike will find the Edx Education Zone a really wonderful addition to the event”
To view Edx Education’s full educational toy ranges, please click here. Alternatively, click here for further information on TOTFest®.
