Award-winning, homegrown children’s retailer, Elli Junior, has opened a flagship store at Dubai Mall. As the newest destination for sustainable brands, the outlet features a one-stop selection of high-quality toys, fashion, interiors, furniture and gifting items.

Located on the Mall’s second floor, the flagship offers parents the ultimate shopping experience with products exclusively sourced from around the world. Marking the brand’s second location in the UAE, the 70 sq. ft store comes to life in a minimal, contemporary space. There, customers can experience the brand’s Scandinavian aesthetic.

Noticing the gap in the market for sustainably produced, high-quality premium baby products, Elli Kasbi launched Elli Junior as a distribution company in 2017 and also as an ecommerce portal in 2019. Since then, she has grown the brand tenfold, with a mission to take it across GCC.

 

 

Visitors to the store can also discover Elli Junior’s in-house high-quality, organic brand.

The new Elli Junior store features a display of over 4000 kids’ products from exclusive global brands. Commenting is CEO and founder, Elli Kasbi. “I truly believe that every child deserves the best start in life. Elli Junior is committed to giving the finest to new generations. Launching my new store in the world’s biggest mall is a dream come true and a tremendous achievement for our homegrown brand.”

With an environmental and sustainable approach to design, the store features functional and innovative baby products to make the parenting journey easier. Elli Junior also offers a full interior design service for home nurseries and children’s rooms.

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