For the last 25 years, footwear and accessories brand EMU Australia has been innovating with sustainable and natural materials to create products that last.

The brand’s wool has also carried the Woolmark seal of approval for over a decade; guaranteeing its premium quality and authenticity. Similarly, its first-to-market waterproof technology now forms the basis of much of its wider collection.

Commenting on the anniversary is brand owner, Paul Neate. “Over the last quarter of a century, EMU Australia has progressed from one style of sheepskin boot to a premium footwear and accessories brand that designs and makes products from the very best natural materials for women and children, all year round.”

 

 

Key a/w 20 styles for kids include glow in the dark waterproof boots; machine washable wool sneakers; and also ‘mummy and me’ fashion styles.

“Leading waterproof and water-resistant technology are now standard for EMU,” continues Neate. “We choose to align with like-minded, best-in-class retailers ranging from large premium department stores to privately-owned independents who provide their customers with high-quality products and excellent customer service.”

 

 

EMU Australia is now available in 70 countries around the world. Its stockists include Free People, Anthropologie, Illum, Sundance and Globetrotter. Also, Gravity Pope, Harvey Nichols, La Rinascente, David Jones and other premium boutiques.

Over the next 12-months, to celebrate its quarter of a century, EMU Australia’s marketing plan includes a combination of digital amplification and rich story-telling. Also, user-generated content from fans and trade assets for key retail partners.