Erve, a leading company in licensed and branded apparel and accessories, has launched an exclusive Barbie collection on the 4th floor in Harrods’ childrenswear section. The collaboration celebrates the iconic Barbie brand and showcases the creativity and craftsmanship of Erve Ltd’s English designers.

The Erve Barbie collection in Harrods features an in-store Barbie Fashion pop-up designed in close collaboration with Mattel and Harrods. The pop-up creates a captivating experience for customers, with colourful walls adorned with the inspiring “stronger together” Barbie message. Within the pop-up, customers will also find a photo wall where they can capture memories in their new Harrods Barbie outfits.

 

 

The Erve Barbie collection at Harrods features a range of 16 thoughtfully designed pieces.

Commenting is Tom Rossi, managing director at Erve Ltd. “We are thrilled to collaborate with Mattel and Harrods for this exclusive Barbie collection. UK-based designers worked passionately to create a collection that embodies the essence of Barbie while infusing contemporary fashion trends. It’s an honour to showcase our designs at Harrods, a symbol of luxury and style.”

Fashion enthusiasts can expect an array of options including sequins, mesh sleeves, holographic foil, chevron mesh overlays, embroidered pearls, glitter mesh and much more. Highlights include T-shirts with intricate embroidered details, different types of skirts including a tutu skirt, as well as dresses in various shades of pink and blue featuring pleated skirts and denim accents.

For further information on Erve, please click here.