Etta Loves, the home of sensory baby essentials backed by scientific research, is now officially a Certified B Corporation. The B Corp certification outlines Etta Loves’ commitment to social and environmental responsibility, transparency and accountability.

B Corp is the only global certification that meticulously assesses businesses on their entire environmental and social performance, accountability and transparency, to ensure they meet high environmental and ethical standards.

As a B Corp company, Etta Loves is part of a global community of businesses that meet high standards of social and environmental impact and is leading a global movement for an inclusive, equitable and regenerative economy.

 

 

Etta Loves gained B Corp certification due to several key business initiatives.

Firstly, a continuous commitment to producing all textile products in organic cotton. Also, the science-backed research that each product is designed and based on. And finally, its commitment to supporting Neonatal Intensive Care Units (NICUs) across the UK with regular product donations.

Following the B Corp certification, Etta Loves looks forward to collaborating with other B Corp businesses and like-minded organisations to amplify its impact. Commenting is brand founder, Jen Fuller. “We are incredibly proud to become a certified B Corp business. This certification reflects our dedication to driving positive change and commits us to always balancing profit and purpose. The certification sets a benchmark with which we can constantly improve.

“We believe businesses can be a force for good, and this recognition demonstrates our commitment to sustainable and ethical operations throughout all of our business processes. All Etta Loves products are made for the next generation, so it’s critical that we preserve and protect this beautiful planet with all our might. It’s on our shoulders to make the right choices for our children’s future.”

To visit the brand’s website, please click here.