Two pioneering British brands, Etta Loves, the science-led baby sensory brand, and Liberty, renowned for its rich design heritage, have a limited-edition collaboration launching this autumn.

The Etta Loves x Liberty collection transforms Liberty’s prints into modern parenting essentials with purpose, beauty and British elegance. At the heart of the collection are two archival Liberty prints – Wharfedale Meadow and Fairford Shadow – which have been carefully reimagined through the lens of how babies see the world.

Wharfedale Meadow is a wildflower scene inspired by sunlit countryside walks. Its flowing detail and contrast are designed to delight developing eyes, bringing the outside in, petal by petal. Meanwhile, Fairford Shadow is a classic 30s floral reimagined for calm and focus. With its subtle motion and tonal depth, it gently stimulates vision while adding timeless elegance to everyday routines.

 

 

Designed in consultation with Etta Loves’ vision experts, these Liberty patterns are transformed into sensory-rich visuals that support babies’ cognitive and visual development from day one.

The Etta Loves x Liberty collection features essentials for babies aged 0–12 months, including playmats, muslins, sensory strips and blankets, with further items to follow in spring 2026. Each product is designed to combine beauty and functionality, turning everyday routines into magical, developmentally beneficial moments.

This collection is a celebration of British innovation, design and family life, crafted for style-conscious parents and ideal for thoughtful gifting. With limited availability, these pieces are destined to become cherished baby keepsakes.

 

 

Commenting is Jen Fuller, founder of Etta Loves. “This collaboration is all about dual purpose. We’re extremely proud to bring a piece of design history into the daily lives of families, where every item not only nurtures babies’ development but looks stunning in the home.”

For further information on Etta Loves, please click here.