The new Etta Loves x Keith Haring Bath Toy Collection merges the energetic art of Keith Haring with Etta Loves’ expertise in creating products that engage and delight babies and toddlers.
The three bath toys in the collection are safe, soft, and visually stimulating, ensuring every bath time becomes an educational and sensory experience for children. The bath toys focus on Haring’s iconic Baby, Dog and Heart artworks, and come in a co-branded box. The toys are ideal for water play and also for teething purposes, being 100% natural rubber and hole-free.
Each bath toy promotes sensory exploration through its shape, feel and aesthetic.
The toys help encourage cognitive development and water familiarity in young children. With painted keylines on one side and raised features on the reverse, they offer both a physical and visual sensory experience.
The collection also features an exclusive teether using Haring’s ‘baby’ iconography. Ideal for soothing painful gums and stimulating senses, the fully sealed, soft and flexible natural rubber is gentle on babies’ gums. The teether is also the perfect size and shape for babies to hold.
Commenting is Etta Loves’ founder and CEO, Jen Fuller.
“We are so thrilled to be extending our successful Etta Loves x Keith Haring collection. Haring’s work is known for its accessibility and ability to connect with people of all ages. This range sees his iconic visuals further translated to the youngest generation. It perfectly encapsulates the ethos of Etta Loves to stimulate and support babies in their visual and cognitive development through fun yet functional products.”
Also commenting is Natalie Bryt, Director of Strategy and Marketing at Artesta. “We were so excited to work with Etta Loves on this unique baby collection. Keith Haring’s radiant baby icon is part of his universal language of joy and inclusivity. It is a joy to work with such an innovative and quality baby brand. This collection gives parents an artful baby product and a stimulating visual for the babies.”
For further information on Etta Loves, please click here.
