Etta Loves, whose products deliver optimum sensory stimulation for babies, has joined forces with Mumhood By Frame to present an exclusive Moment Of Calm class. The collaboration, which will take place in the Frame Shoreditch studio, promises relaxation and sensory delight for both mothers and babies.
Commenting on the partnership is Jen Fuller, founder of Etta Loves. “Etta Loves is all about trying to create a moment of calm for busy and exhausted mothers through the visual stimulation of babies through the optimised patterns on our products.
“This ties in beautifully with Frame’s Mumhood classes, which provide flexible and fun sessions that allow mums to exercise as well as bring their babies along to class to save on extra childcare costs. We wanted to create an oasis of serenity for mothers and their babies, offering a space where they can truly unwind and connect thanks to the incorporation of Etta Loves sensory products and our sensory animation too, designed to keep babies calm and engaged during the session.”
Pip Black, co-founder of Frame, explains why she created Moment Of Calm.
“I created Mumhood By Frame in 2017 as I struggled to find an exercise class that appealed to me as a mother with a newborn baby. At Frame, we are dedicated to providing a range of classes that cater to the needs of mothers, while still offering variety and fun.
“The ‘Moment of Calm’ class is an embodiment of our commitment to supporting mums in their wellness journey. Partnering with Etta Loves allows us to ensure babies are content, stimulated and engaged, allowing mothers to truly relax. The Moment of Calm class will offer a unique combination of Yin Yoga and Aromatherapy to induce a state of deep relaxation, fostering a tranquil environment for both mothers and babies, culminating in a soul-soothing Sound Bath experience.”
The class is a ticketed event and will take place on Friday 10 November 2023 at 10.30am at Frame Shoreditch Studio, 29 New Inn Yard, Hackney, London EC2 3EY. There will also be a special goody bag with treats for mum and baby. For prices and more information, please click here.
