Global growth, internal promotions including a new CEO, and some iconic product launches are among the latest developments for nursery brand Green Sheep Group (GSG). GSG is embarking on a fresh chapter led by its new CEO, Paul Maurice. As one of the original co-founders, stepping into this role has been a natural development for Maurice, who has been integral in the business since it started in 2006.

Maurice has recently confirmed several significant internal promotions to join him alongside long-standing board members David Wood (executive chairman) and Rosie Pritchard (sales director). Newly appointed Lianne Bishop (finance director), Jamie Jillard (marketing director) and Joshua Worrad (product director), all share a commitment to the brand’s values and ambitions.

As well as a diverse range of skills, the board brings first-hand experience to the day-to-day running of GSG; all parents and 50% of the board working mothers.

Building on its 18-year heritage, GSG is working on a key collaboration, as well as putting the final touches on a major product development being unveiled in February 2025. The team is also nurturing partnerships with retailers both in the UK and internationally, as it expands globally across the US, Australia, New Zealand, Europe and the Middle East.

Speaking about the next chapter for GSG is CEO, Paul Maurice. “It’s such an incredibly exciting time at GSG. It’s been so refreshing taking the business back to its roots, with a focus on the basics that have made the business flourish over the last 17 years; innovative products and exceptional brands – delivered by a lean, talented, ambitious team, moving quickly and of course, having a lot of fun on the way. The team have achieved so much in the few months since the changes, but there is so much more to come… watch this space.”

Two brands operate under the company umbrella of GSG: The Little Green Sheep and Snüz. For further information on Green Sheep Group, please click here.