Organic baby sleep product specialist, Folk & Thread, has appointed bébélephant as its official UK distributor, marking a significant step in its mission to bring safer, more sustainable sleep solutions to families across the UK.
Folk & Thread’s team of baby sleep product experts have over 25 years of combined experience and share a passion for safe, sustainable sleep and a deep commitment to supporting families. The brand’s sleep essentials feature certified organic, sustainably sourced cotton, crafted to provide long-lasting softness, strength and comfort through countless washes and years of use.
The founders of Folk & Thread
More than just a brand, Folk & Thread is a movement of kindness. Through its Better Sleep Project, the company has already delivered over 1,200 essential sleep products to families facing hardship.
“We’re so pleased to be working with bébélephant, an organisation that shares our energy and passion for safe, quality products,” says Lisa Joyce, co-founder of Folk & Thread. “As we expand into the UK trade, it was essential to find a partner who truly understands the heart of our brand and the importance of what we do for families. With bébélephant, we’ve found just that.”
Also commenting on the partnership is Elliot Bishop, managing director of bébélephant. “We are absolutely thrilled by this. What struck us was not just the unrivalled quality of the product, but also the brand’s commitment to the use of ethically sourced, eco-friendly materials, which is very much at the fore of retailers’ and consumers’ current demands. Combined with its charity partnerships and initiatives, this is a brand we are truly proud to represent.”
Folk & Thread’s UK retail rollout will begin in autumn 2025, with bébélephant handling all trade distribution and retail partnerships. For wholesale enquiries, contact info@bebelephant.com. For further information on Folk & Thread, please click here.