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Boy in Frugi waterproofs for brand advocacy program story

Organic children’s lifestyle brand Frugi experienced 4,000 pieces of user-generated content within 48 hours of launching a new brand advocacy program with Duel on 28 January 2020.

The Duel platform empowers brands to build brand advocacy programs to both reward and encourage existing brand loyalists. It also enables the management of all advocates and brand advocacy operations from one centralised platform.

For Frugi, the program works by encouraging ‘Frugi Fun’ brand advocates to spread the word for the company. This includes referring friends, sharing affiliate codes, posting on social media and creating content, and also leaving reviews and testimonials.

Essentially the program turns customers into powerful content creators who produce authentic written, photo and video content for Frugi’s website and social media channels. As well as helping drive customer retention, it enables growth of the Frugi brand through organic word-of-mouth.

Brand advocacy programs can harness the power and energy of passionate customers to create growth and content. The rewards aspect also creates a powerful ‘locking in’ effect for the already loyal customer base.

Commenting is Paul Archer, co-founder of Duel. “Frugi embodies everything we look for in a forward-thinking brand; purpose-driven, passionate about customers, and focused on modern values like sustainability and inclusion.

“We believe this next generation of brands is the future. Advocacy programs like Frugi Fun are the perfect way to tap into this deep passion. We believe advocacy programs will become a hallmark of those forward-thinking brands, as they can drive incredible, cost-effective growth through their customers.”

“The results we have seen are extraordinary,” adds Frugi’s CEO, Hugo Adams. “We are very pleased to have partnered with Duel to facilitate this program. Frugi’s customers are proving to be deeply engaged, dedicated and loyal to the brand. The program is simply rewarding them for their hard work and all the advocacy they do daily.”

For further information on Frugi, please click here.

 

 

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