The government has introduced a #backtoschoolsafely campaign to help reassure parents and children that schools are ready for their return in September. Schools have received Public Health England endorsed guidance on protective measures to implement to be as safe as possible.

Measures to help minimise risk include staggered break times, increased hygiene, and handwashing. Also, students remaining in consistent groups.

Newspaper, digital, radio, and billboard adverts will promote new creative approaches to engage parents and students in returning to school.

Commenting is Education Secretary, Gavin Williamson. “The government is committed to doing everything necessary to deliver on our national priority of all students returning to schools and colleges in September.

“All children deserve to be back in school as it is the best place for their education and wellbeing. I know families are growing more confident that schools and colleges are ready and waiting to get back to teaching, with the right protective measures in place.

“As the start of term approaches, now is the time for families to think about the practicalities of returning to school in September. Whether that’s reassuring themselves that school is the best place for their child to be, or planning the school run to avoid public transport where possible.

Chief Medical Officer, Professor Chris Whitty, adds; “Education is essential for a child’s development so it is crucial we get children safely back to school in September. A number of important risk reduction measures have been put in place to help students and teachers return to school with confidence.”

Alongside the #backtoschoolsafely campaign will be wider engagement with the teaching profession and local communications.

The launch of the campaign comes as the government delivers over £40 million in funding for local transport authorities. This will help create alternative school transport to alleviate pressure on public transport.

However, students and staff with the option to walk or cycle to school are encouraged to do so. The government recently announced £2 billion of investment to increase active travel, as well as publishing its new Cycling and Walking Plan.

Further information and practical guidance on children’s return to school is available here.