Following its second year of successful trading, Manchester-bred Welly brand Grass & Air is continuing its growth trajectory with its first international trade show.

Grass & Air has been selected to showcase its collection at Playtime Paris on 25-27 January 2020. The award-winning brand has also been handpicked to sit in the New Now space. There, it will showcase its collection alongside 11 other up and coming labels exhibiting at Playtime Paris for the first time.

Grass & Air is already a firm fixture at UK trade shows including INDX Kidswear and Top Drawer.

Commenting is business development manager, Melissa McLaverty. “We’re thrilled to have this opportunity to expose our brand on an international scale and at such a fashion-forward show.

“We see this as a big step forward in our ambitious journey. To sit amongst innovative designers, meet new buyers and showcase our 2020 innovation and technology is a significant milestone.”

In addition to its trademark core range of colour-revealing wellies, Grass & Air will be previewing its new UV Collection.

Pushing the boundaries of colour-changing technology, the UV Collection features hand-sketched patterns and trend-led pastel shades. The technology, meanwhile, sees the prints change colour simply by stepping outside.

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