According to the seasonal survey conducted by market intelligence company Kids Insights, kids’ Halloween spending totals are £365m. The research is based on the results of surveying 5,000 British children in the 12 weeks between July and September 2019.

Halloween can be an expensive time of the year for kids as they look to get into the spooky spirit. In fact, the average child will spend £29.50 on items for Halloween this year.

Costumes are the biggest outgoing for kids.

The average child spends £.7.40 on their costume, with total spending on costumes by kids amounting to £91.6m.

Equally, Halloween just wouldn’t be the same without the trick or treating tradition. As such, sweets and chocolate are the second highest expenditure for kids at £5.80 per child; £72m in total.

Having sorted both a costume and sweets, the average child will also spend £4.90 on decorations. Pumpkin spending by all kids will amount to £52m, while the average child will spend £4.20.

As spending increases on everything from costumes through to pumpkins, it appears that Halloween’s popularity in terms of holiday spending is set to continue.

About Kids Insights

Kids Insight’s vision is to be the market intelligence company of the future, today. It does this by innovating, being agile and utilising technology to provide clients with access to the most comprehensive and dynamic market intelligence across the kids, parents and family sectors.

In a very short period of time, the company has become recognised as the go-to insights people by some of the biggest brands and agencies in the world.

For further information on Kids Insights’ seasonal data contact anastasiia@theinsightspeople.com