The Happy Holidays collection by Lilly + Sid invites you to visit the seaside this season. For the girls’ collection, the colour palette takes inspiration from vintage postcards, with both pastels and nautical highlights.
Lilly Bear features in prints and motifs alongside Suki Seahorse and Ollie Octopus. From ditsy sea florals to underwater prints, the characters explore the beauty of nature and how to protect our planet.
Children can also join Lilly and her friends in a game of hide and seek, finding characters in pockets, lift-up appliques, and special trims. Look out for treasures of the sea too, with shells and flora.
New woven fabrics include a deckchair stripe and seersucker check, which bring soft texture for 0-8 years.
Another focus is on ‘extra special’ garments, which are also easy to care for. To create pieces suitable for special occasions at accessible price points, the brand uses patchworking, scalloping and multi-stitch appliques. These garments are fully machine washable, ensuring maximum wear from park to party.
Elsewhere, volume brings newness to dresses and playsuits, with comfort fit shapes for every adventure. The bestselling sets category has a larger offer for baby girls this season, as well as new dress sets up to 8 years.
Further options have been added to two-pack T-shirt and legging sets, including a cycle short length. The sets collection also offers ease of purchase and the option to mix and match to create great value organic outfits.
The brand’s boys’ collection features Sid and friends in a coastal colour palette with pops of turquoise, tangerine and sunshine yellow.
The wonders of nature are explored with underwater friends including Ollie Octopus and Shy Shark, while Dizzy Dino makes a welcome return. Again, characters can be found hidden beneath ‘lift up’ appliques.
New variegated stripes bring a retro sports feel to casualwear in multi-colour stripes for 0-8 years. Tipped polo collars also echo this trend in baby rompers and polo shirts. Printed tops and bottoms can be matched as coords or mixed with alternative styles for a different look. All pieces are designed to coordinate together giving maximum outfit choice.
Boys’ woven pieces are upscaled to encapsulate ‘extra special’ in this product area. Bestselling boys’ styles also have added badges, knitted collars and contrast detailing.
All Lilly + Sid garments are made from 100% GOTS certified organic cotton. The Happy Holidays collection will be available to view at INDX Kids on 30 June to 1 July. For further information on Lilly + Sid, please click here.
