As the UK nursery industry’s most anticipated trade event approaches, brands are gearing up to unveil the latest in innovative products and thoughtful design. From stylish essentials to educational resources, this year’s Harrogate International Nursery Fair on 12-14 October promises an inspiring mix of creativity and expertise.
Folk & Thread
Folk & Thread believes every baby should sleep safely, no matter what their family’s circumstances. Through The Lullaby Trust’s Bedding Bundles Project, Folk & Thread donated over 1,200 baby sleep products last year, but the need continues to grow. That’s why it is launching a unique Safety Check Donation Programme with Baby Basics UK, the country’s largest baby bank network. Launched on Folk & Thread’s website in September and being showcased to the trade at Harrogate International Nursery Fair this month, the initiative also extends to independent retailers, helping them to support local baby banks, reduce landfill by giving sleep bags a second life, and incentivising customers to donate by rewarding their generosity with Folk & Thread benefits.
My First Book
Founded in Hong Kong in 2015 by award-winning Montessori educator Ella Seen, My First Book makes exclusive Montessori-inspired learning materials accessible to all families. Each interactive fabric book supports key developmental stages from birth to preschool, blending durable materials with engaging activities. Children explore textures, sounds and visual cues, building cognitive growth, fine motor skills, curiosity, and independence. Rooted in Montessori principles, the books promote self-directed learning through play and discovery. Ideal for both home and classroom use, My First Book empowers parents and educators to create joyful, inclusive, high-quality early learning experiences for every child.
Love to Dream™
Love to Dream™ will be on the Go10 stand at Harrogate International Nursery Fair, showcasing its a/w 25 range. Visitors will be able to see new and refreshed prints – Pebble, Bees, Twigs and Rainbow (in support of Tommy’s) – together with the simple and popular Love to Dream™ 1.0 TOG plains across the three-stage sleep system. Building on spring demand, the 1.5 TOG assortment returns for autumn with Twigs in Olive and Oat available in all three stages, making shop-the-system easy for retailers. Visitors to the show will also be able to see new prints in the 2.5 TOG sleepwear range – Bees in Olive and Oat, and Pebble in Rose and Stormy Blue.
Done By Deer
Done by Deer is a Danish brand that creates everyday essentials for babies and toddlers. Each product is carefully curated with safety, functionality and playful design in mind. For a/w, the brand is launching the next series of its bestselling bag collection: the quilted stroller bag. Available in three colours – green with a clover quilted pattern, black, and sand with a striped quilted pattern – the bags are designed to store everyday essentials when on the move. Key features include four inner and two outer pockets, as well as a flexible shoulder strap to wear across the body or easily attach to a pram with the pram hooks. A durable, water-resistant surface also means the bag will keep belongings secure and dry, whatever the weather.
BIBS
For s/s 26, BIBS is introducing Polka Dots, a bold new collection that reimagines a timeless print, turning each design into a modern statement piece. Classic but never boring, Polka Dots revives a nostalgic favourite with fresh, playful energy and bold personality. The collection is available in 12 expressive colourways alongside a Pacifier Box and a Pacifier Clip Loop. BIBS has new gifting available too, including the Polka Soothe & Go Gift Set. This all-in-one set combines some of BIBS’ most popular essentials: the Colour Pacifier, the Pacifier Box, and the Pacifier Clip Loop, all in the Polka Dots design. There’s also the new Baby Sprinkle Gift Set featuring two pacifiers and a small baby bottle.
MuslinZ
MuslinZ will return to Harrogate International Nursery Fair this October, marking over a decade of attendance. A go-to choice for new and expecting parents across the UK and beyond, MuslinZ will launch its new bamboo muslin prints, showcase its latest collections, as well as provide exclusive show offers at this year’s event. MuslinZ is proudly designed in the UK and specialises in high-quality, affordable baby textiles that are designed to perform flawlessly and stand up to frequent washing. The brand focuses on functional design, durability and value, with continuous innovation guided by customer feedback.