Launched in 2021, Helps Nature is an ethical Italian kids’ clothing brand committed to exclusively using organic and certified materials. The brand’s approach involves rethinking fabric lifecycles by viewing them as valuable resources rather than as waste.

 

 

Brand founder Alfieri Alessandra and designer, Sophie, have embraced the concept of zero waste. They use and put together pieces as patchwork to give them a new life. The project was born from the union of two cultures – Italian and English – with the duo combining their creativity and style to design a sustainable children’s clothing collection that respects the environment without sacrificing quality.

To lower impact, Helps Nature works on a small collection comprising a few long-lasting pieces that can be handed down for generations. Garments are versatile – quality, breathable fabrics and easy silhouettes – making them perfect for playing sports as well as everyday activities. Pieces include polos, T-shirts, trousers and knitwear.

 

 

The brand’s logo is a little chick with the earth in its tummy – an animal chosen because it is one of the many victims of intensive farming. Furthermore, Helps Nature will donate part of its profits to associations that work to save these animals.

Helps Nature caters for ages 3-4 years up to 11-12 years. For wholesale enquiries contact info@studiohelpsnature.it or sophieellenwhatling@gmail.com. You can also click here to visit the brand’s website.