H&M has launched its first-ever kidswear collection in collaboration with Pantone. Featuring a curated palette of soft pastels and updated neutrals, the collection spans elevated essentials for children up to 14 years. Pieces include matching sets, T-shirts, joggers and a pleated skirt, alongside accessories featuring Pantone logos.

 

 

Commenting is Sofia Löfstedt, Head of Kidswear Design and Creative at H&M. “Colour can truly impact our mood and influence our behaviour. The choices for this collection were deliberate, bringing warmth, youth and timelessness. And by being soft and muted, they provide a nice contrast to the casual pieces, lifting them to elevated essentials.”

Laurie Pressman, Vice President of Pantone Color Institute, adds: “We are so excited to work with H&M on its newest colour palette for the kids’ collection. The chosen colours reflect the importance of grounding and neutral tones that can be easily paired with different colours and styles, which is essential for any wardrobe. We look forward to seeing these styles and different colour combinations come to life.”