Drawing on more than 45 years of experience and ongoing conversations with parents worldwide, BIBS has seen a clear shift toward more individualised parenting. Families are increasingly seeking products and advice tailored to their baby’s unique needs, preferences and routines, and want transparent, evidence-based information to help them make confident decisions.

As a result, BIBS is expanding its collaborations with healthcare professionals and strengthening its focus on expert-led, research-informed education across every consumer touchpoint, from retail environments to digital channels and social media.

Guidance backed by experts

Parents often rely on healthcare professionals for trusted guidance on baby care and development. To support this, BIBS works closely with midwives and other experts to ensure the information it shares with families is informed by both clinical experience and current research.

 

 

“As a midwife, I’m a huge fan of BIBS products because they offer the perfect pacifier for every baby, no matter what their needs are,” says midwife Kirsten Meynen. “With so many different shapes, materials, and beautiful colours to choose from, I often recommend BIBS to parents.”

Over the past year, BIBS has worked with more than 50 healthcare professionals worldwide to create expert-led educational content on topics including dummy selection, oral development and common misconceptions. Through these partnerships, BIBS makes trusted professional guidance easier for parents to access as they make everyday decisions for their baby.

Leading professional organisations also recognise that there is no single “right” dummy for every child. The American Academy of Pediatric Dentistry (AAPD) supports parents in choosing the dummy that best meets their baby’s individual needs. That is why BIBS offers a wide range of shapes, materials and sizes to suit different preferences and family routines.

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