Independent retailers are discovering how local visibility technology can help drive footfall to high street stores, according to a new podcast released by Bira. The latest episode of High Street Matters explores how real-time inventory data can transform small businesses by connecting local shops with online shoppers.
This latest instalment features insights from technology providers and retailers that are already benefiting from local inventory solutions. Hosted by journalist Steve Dyson, the podcast includes an in-depth interview with Nick Brackenbury, co-founder and chief executive of Near St, who explains how the company originated from a simple search for a light bulb in a local shop.
“Something like 95% of all in-store inventory data still isn’t actually visible online,” says Brackenbury. “We’re helping retailers show exactly what is in stock right now at their store, so customers can easily discover that their needs can be solved at a shop that’s just down the road.”
The episode explores how Near St’s technology helps make retailers’ stock visible online, updating every 15 minutes to show products available in local stores through platforms including Google, Facebook, Instagram, and Uber.
The podcast delves into several critical aspects of local visibility technology, exploring how independent retailers can connect their inventory to online platforms.
It examines real-world examples of increased footfall from local searches, with detailed insights into how the technology integrates with existing stock systems. The episode also demonstrates how independent retailers can effectively compete with larger chains by making their inventory visible to local customers searching online.
Throughout the episode, retailers and technology providers share practical experiences of implementing these systems, offering valuable insights for other independent businesses looking to enhance their local visibility.
The ‘High Street Matters’ podcast series, which is available on all major streaming platforms, continues to explore crucial subjects impacting independent retailers. New episodes will be available throughout the year, covering various topics relevant to today’s retail landscape. For further information, please click here.
