The new vibrantly-animated HYPE. x Sesame Street kids’ and adults’ collections are now available. The new ranges comprise a 55-piece capsule collection featuring Sesame Street characters in a range of designs. These include hoodies, joggers, T-shirts, backpacks, face coverings and also reusable bottles.

The deal was secured by leading European agency Bulldog Licensing, which represents Sesame Street in the UK and Eire.

HYPE.’s signature camo print entwines with Sesame Street’s Elmo and Oscar the Grouch on kids’ loungewear sets. Featuring embossed panelling, embroidery and piping detail, the children’s collection also has a backpack to match each look.

Boasting a matured 90s-inspired approach, the unisex adults’ collection features a developed tartan all-over and sleeve blocking print. With a soft-touch Sherpa fabric, the pullover and jogger tracksuit sets feature embroidered characters in bright pops of colour finished with the new signature justhype logo.

 

 

The HYPE. x Sesame Street reusable bottles are suitable for both hot and cold drinks.

There are also four designs available for face coverings. For instance, the iconic HYPE. galaxy-inspired print is Elmo on repeat. Other designs include a camo print featuring Oscar, Elmo and the Sesame Street logo.

Commenting is Vicky Hill, licensing director at Bulldog Licensing. “The HYPE. collection embodies the fun and vibrant energy of Sesame Street and its characters and will be the perfect addition to the wardrobes of fans young and old.”

The collection launches here and via selected retailers worldwide. Click here for further information on HYPE.