Due to the ongoing impact of the coronavirus pandemic, UK trade show Moda has announced a change in its datelines. The event was due to return to the NEC this February; co-locating with leading retail show, Spring Fair.
However, due to the latest UK government restrictions on the re-opening of business conferences and exhibition halls, Hyve Group has been forced to cancel events scheduled to take place in February 2021. This includes Moda.
The next planned home, gift and fashion retail event will be Moda together with Autumn Fair. It will take place at the NEC Birmingham on 5-7 September 2021.
Hyve Group and the Moda team are now working to deliver an enhanced virtual forum. This will include product features and exclusive seminar content designed to educate and inform participants. More information on Fashion Together will be available on the Moda website in due course.
Commenting on the latest announcement is Julie Driscoll, managing director for UK Retail at Hyve Group. “We have been carefully monitoring the situation and responding to the announcements made by the UK government throughout the pandemic. Whilst we had been looking forward to welcoming our exhibitors and visitors back to the halls of the NEC Birmingham in February, we must comply with the government restrictions; putting the safety and comfort of our community first.
“Moda is one of the UK’s longest-standing and best-loved fashion trade shows. This is down to the people who make it so special, be they buyers or brands. Whilst it is regrettable that we won’t be able to meet in person this year, we hope that Fashion Together will provide a great opportunity for our community to connect in a virtual forum. We are now looking ahead to September 2021 and beyond to ensure we can bring our physical shows back in the safest way.”
Also commenting is Key Account director, Lisa Govier.
“We hope that Fashion Together will provide our clients and customers with a great opportunity to stay connected and inspired. Providing a platform to showcase their businesses, as well as essential industry insights. Following the success of our first edition of Fashion Together, we are excited to develop the concept and deliver another inspirational virtual forum this February.”
Ian Taylor, managing director of NEC Group Conventions & Exhibitions, adds; “We’re saddened to not be welcoming the fashion community to the NEC for Moda in February 2021. But, we are pleased to hear that fashion buyers and brands will still have an opportunity to connect in early 2021, albeit in a virtual environment. We look forward to welcoming everyone back to the NEC in person for Moda in September 2021, alongside Autumn Fair 2021.”
Lucy Reece-Raybould, CEO, British Footwear Association, comments; “At the British Footwear Association, we strongly believe in the power of trade shows; not only as a vehicle to inspire but also to bring together all those who are a part of this industry. We have always supported Moda and will continue to do so. Both during the virtual forum and when we can get back to visiting the physical show. On behalf of myself and the British Footwear Association, I am very much looking forward to continuing our support; working with the team at Moda towards Fashion Together in February, and on through 2021 and beyond.”
Fashion Together, Hyve Group’s virtual forum, will take place on 23 February 2021. Open to both brands and buyers, it will include expert content, brand and product showcases and trend insights.
Moda’s next event will now take place on 5-7 September 2021 at the NEC Birmingham alongside Autumn Fair.
