This month, nursery brand Ickle Bubba is celebrating 10 years since the business first opened its doors. Across the 10 years to date the brand has gone from strength to strength and now has a fast-growing portfolio of affordable, functional and stylish products across multiple categories.
Since 2013, Ickle Bubba has expanded its original range of travel systems to include six styles of stroller, six different car seats, five furniture ranges, five interior collections and a wide selection of accessories. In total, Ickle Bubba has supported over 500,000 families.
The brand has also grown to a team of 40, with its HQ now in a large office space in Swansea. The wide range of products is available across the UK as well as across mainland Europe. Furthermore, in 2021 Ickle Bubba entered Australia. International sales now represent almost 10% of total sales.
Speaking about the significant milestone is Leuan Rowell, Ickle Bubba’s MD.
“We have come a long way since we first unveiled the Stomp pushchair 10 years ago and I could not be prouder of what we have achieved since. As a brand, we’ve grown to be the third most searched nursery brand in the UK, and I am pleased to say that we have stuck to our mission to represent great value to the consumer.
“It is cliched, but we literally started out of our garage at home 10 years ago. So, to now be selling our products across almost all relevant national retailers, a wide range of independents and internationally, is a great achievement.
“Over the next decade, we hope to further deepen our standing in all the markets we operate as a nursery brand, recognised for offering exceptional value, style and convenience. Achieving this through a refreshed product range, supported by marketing and caring parental support and advice.
“Internally, we are developing our people strategy to make Ickle Bubba a great place to work, with a culture and environment that supports our people and the business itself to achieve their goals.”
For sales enquiries, please contact emma.scorah@icklebubba.com. Alternatively, to visit Ickle Bubba’s website, please click here.
