The Sloane Stanley Estate has confirmed the opening of luxury childrenswear boutique Il Porticciolo at 253 King’s Road. The 1,077 sq. ft space boasts a two-level boutique showcasing the brand’s classic childrenswear for 0 to 12 years. Highlights include cashmere, pure merino wool jumpers, as well as traditional hand and machine-made smocked dresses.

Commenting on the development is Carola Ploederl Cafiero, founder of Il Porticciolo. “The King’s Road is one of the most established and recognised locations in London and we are proud to call it our home. We’ve managed to form a strong online presence, and this flagship store will deliver a home for our customers and allow us to build our brand awareness further and be more accessible to the local community. Sloane Stanley has provided us with our first prominent space in the heart of Chelsea. We look forward to being a part of this eclectic destination.”

The new King’s Road store marks Il Porticciolo’s only bricks and mortar location.

 

 

The luxury childrenswear retailer joins several stores on the Estate. These include Townhouse, the luxury nail care brand; Designer’s Guild, the inspirational home décor company; Timothy Oulton, the bespoke furniture brand, and also Birdie Fortescue, the boutique lifestyle brand.

 

 

Also commenting on the opening is Hannah Grievson, Property Director at Sloane Stanley. “Our long-term strategy for the Estate is to provide boutique-focused options and diversify our fashion and retail offer to cater for our community.

“Il Porticciolo is a unique addition to the King’s Road; it delivers a compelling proposition, complements our existing tenants, and highlights the significance of the Estate in providing opportunities for flagship locations, and we’re pleased to have them as part of our growing retail portfolio.”

For further information on Il Porticciolo, please click here.